Dallas Cowboys Football Card Price Guide

FOOTBALL

By Bob Villemure • Updated July 20, 2025

# Dallas Cowboys Football Card Price Guide | Review & Card Values (Updated July 2025)

Franchise Overview

The Dallas Cowboys, often dubbed "America's Team," have an illustrious history that spans over six decades since their inception in 1960. This franchise is synonymous with success, boasting five Super Bowl titles and an enduring legacy in the NFL. From the star-studded rosters of the 1970s to the dominant teams of the 1990s, the Cowboys have consistently been at the forefront of professional football, fielding Hall of Famers and fan favorites alike. For collectors, Dallas Cowboys cards are a treasure trove. The franchise's historical significance is reflected in the market values of iconic cards of players like Emmitt Smith, the NFL's all-time leading rusher, and Troy Aikman, the quarterback who led them to three Super Bowl victories. More recently, emerging stars like CeeDee Lamb have captured the attention of the hobby. Collectors today appreciate the Cowboys for their rich legacy and the potential of current players to continue the tradition of excellence. The market for Cowboys cards is robust, with a focus on rookie cards, particularly PSA 10s, which command premium prices. Inserts and autographs are highly sought after, often featuring unique designs or limited print runs that further enhance their desirability.

Quick-Stats Panel

Analyzing the current card market, we see strong demand across Cowboys cards, particularly for high-grade examples. Recent sales comps from eBay, Goldin Auctions, and PWCC highlight a consistent market interest: -

Average Values:

High-end cards, especially PSA 10s, are achieving impressive premiums. -

Grading Trends:

PSA 10s and BGS 9.5s dominate the market; collectors are increasingly discerning, focusing on quality over quantity. -

Wax Box Scarcity:

Sealed boxes from the 1990s are scarce, driving up prices as collectors chase potential hidden gems. For real-time price checks, view sales comps on eBay or SportsCardInvestor.

Price Table

Here's a snapshot of recent 30-day average sale prices for key Cowboys cards:

Player	Card	PSA 10	PSA 9	Raw
Emmitt Smith	1990 Score #101T	$1,500	$300	$50
Troy Aikman	1989 Score #270	$1,200	$250	$40
CeeDee Lamb	2020 Prizm #334	$500	$100	$20

Franchise Trend Summary

Over the past year, the market for Dallas Cowboys cards has experienced notable shifts. The surge in interest around Dak Prescott and CeeDee Lamb has contributed to a spike in modern card values, while vintage cards have remained stable, enjoying steady appreciation. The combination of historical significance and modern-day potential makes the Cowboys a consistent favorite among collectors. Influencer attention and strategic marketing by card manufacturers have bolstered demand, leading to several record-breaking sales. For example, high-grade Emmitt Smith rookie cards have seen a 20% increase in value, reflecting their enduring appeal.

Other Key Cards to Look For

Roger Staubach 1972 Topps #200:

A cornerstone of Cowboys history, this card is a must-have for vintage collectors.

Michael Irvin 1989 Score #18:

Another Hall of Famer whose rookie card has seen a steady rise in value.

Tony Romo 2003 Topps Chrome #219:

A fan favorite and a key figure in recent Cowboys history.

DeMarcus Ware 2005 Topps #431:

Known for his defensive prowess, Ware's cards are gaining traction.

Zack Martin 2014 Topps Chrome #190:

A modern-day offensive line stalwart, his rookie cards are increasingly popular.

Population Report + Scarcity Analysis

The PSA and SGC population reports reveal interesting trends. For example, Emmitt Smith's 1990 Score #101T has a high population of graded cards, but PSA 10s remain elusive, underscoring their scarcity and investment potential. Conversely, Troy Aikman's 1989 Score #270 has a relatively balanced population, making it accessible but still highly desirable in top condition. Scarcity in high grades often results from print issues and handling wear, emphasizing the importance of acquiring well-preserved examples for long-term investment.

Buy/Sell/Hold Outlook

For investors, the Dallas Cowboys remain a compelling option. With a blend of historical legends and promising young stars, there are opportunities to both buy and hold. Key singles, especially rookie cards of players like CeeDee Lamb, are worth acquiring as they hold potential for future appreciation. Conversely, if market conditions or personal strategy dictate, selling high-grade vintage cards during peak demand periods can yield significant returns. As always, patience and strategic buying during market dips are recommended.

User Questions and Answers

Through a blend of historical legacy and modern market dynamics, the Dallas Cowboys represent a rich tapestry for collectors and investors alike. Whether you're a seasoned hobbyist or a newcomer, these cards offer a window into the storied past and promising future of this iconic franchise.

🔥 Top 6 Auctions by Bids:

CEEDEE LAMB BGS 9 2020 PANINI SELECT #357 ROOKIE FIELD LEVEL GOLD PRIZM 9/10 RC
$246.50 · 27 bids · 46 minutes
DREW PEARSON / ROGER STAUBACH 2024 PANINI CLEARLY DONRUSS #12 DOWNTOWN DUOS
$365.00 · 24 bids · 36 minutes
1996 SELECT CERTIFIER MIRROR RED SS #116 - TROY AIKMAN - (90 MADE)
$31.00 · 22 bids · 6 minutes
Jaydon Blue 2025 Score #9/20 Red Dallas Cowboys Texas Longhorns
$29.00 · 21 bids · 1 days 0 hours 49 minutes
1989 Score #270 Troy Aikman Rookie RC Auto Cowboys (HOF) NR-MINT (no COA/Auth?)
$21.50 · 19 bids · 3 hours 47 minutes
2025 Panini Score Football - KaVontae Turpin Red Zone Auto /20 SSP Cowboys
$15.50 · 16 bids · 1 hours 43 minutes

FAQs

Is Dallas Cowboys Football Card Price Guide | FOOTBALL a good franchise to invest in long-term?

Yes, due to its historical importance and iconic rookies like Emmitt Smith and CeeDee Lamb.

What are the most valuable cards for the Dallas Cowboys Football Card Price Guide | FOOTBALL franchise?

Emmitt Smith's 1990 Score #101T, Troy Aikman's 1989 Score #270, and Roger Staubach's 1972 Topps #200 lead the value charts.

Should I grade cards from this franchise?

Only cards in strong condition with high visual appeal are worth grading—especially stars and short prints such as Emmitt Smith's rookie.

How has the market trend for Cowboys cards been over the past year?

There has been a notable increase in value, especially for modern players like CeeDee Lamb, while vintage cards remain a stable investment.

What kind of cards should new investors focus on?

New investors should focus on iconic rookie cards and high-grade modern parallels and inserts for sustained value.

Methodology & Ethics

Data sources — Goldin Auctions closing prices, eBay Terapeak analytics, and PSA Auction Prices Realized.

Sampling window — We analyse the latest 90 days of public sales. A grade appears in our tables only when at least three verified transactions exist for that grade.

AI-grading disclaimer — MarketSnap’s grade suggestions are algorithmic and should be verified by a professional grader before you buy, sell, or submit a card.

Affiliate transparency — When you click a link to an external marketplace we may earn a referral commission at no extra cost to you. These partnerships never influence a card’s ranking or our editorial commentary.

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